Saturday 14 May 2016

Internet has become a vital tool for customers to find out more about you and your company for business.

 You can come across certain information which is actually meant to mislead your customer.

 A page with negative comments about your company will make you to suffer a serious setback.

Usually, negative listings are created by discontented employees or customers and this is a provision which is provided absolutely free by search engines where anyone can go and post their views about any product/service.

You cannot remove negative listings from any search engine resulting pages but what you can do is, take these negative listings off the first page as nobody has time or interest to know what is happening in the succeeding pages.

Restricted that numerous organizations have found to battle negative reviews or complaints is to swarm them out with positive reviews or complaints.

Maybe a couple negative reviews or complaints among twenty is not out of the ordinary.

Whatever technique is utilized to produce positive reviews or complaints and reputation about your undertaking,

 Recollect that it is never a smart thought to compose positive reviews or complaints about your own particular organization.

Contact Complaints Board and ask them to remove the offending information.

If the poster won’t remove the negative content, you can contact Complaints Board directly. 

If you don’t already have one, just create an account in order to contact the administrators of the website.

Ask the poster to remove the negative review.

Because Complaints Board users have the ability to delete their listings, contacting the post’s author is possible and might work. 

Click on the user’s user name and then “send message” in order to message them privately through the website. If you’re able to come to an agreement, the user might simply remove the post.

  However,  note that this could inflame the situation and could add additional weight to the post.
Contact a legal representative about your rights.

Some business owners have filed lawsuits against Complaints Board, so you might be tempted to contact a lawyer to find out if you have a case. 

But because Complaints Board clearly states in its privacy policy that it’s not liable for any postings, most businesses that sue for defamation are unsuccessful.

If you believe that you have a clear-cut case of copyright or trademark infringement, you might be able to launch successful litigation.

Use positive reputation management tools and techniques to add good content to the internet that portrays you in a positive way.

Getting proactive about your online reputation is a great approach even if the is no fighting false reviews.

 For example, create blog posts and articles that reflect your true nature as a business or an individual.

 If you don’t already own one, purchase a domain name that contains your personal or business name. Fill your website with clean, well-written content.

As search engines pick up your information, your positive content will bump the negative information down in the listings.

Believe it or not, the research shows that some negative reviews are fine for credibility.

 Everyone understands that not every single expectation in the world will be met.

As a business you want to strive for 100% satisfaction, but it’s simply not sustainable at a large scale.

A few disgruntled customers or even the competiton can erode your business online.

 Persistent complaints and several negative reviews are bad for business, especially when they work their way up to the first page of search results.

They eat into your sales volume; reduce your marketing ROI by lowering CTRs and essitalli errode margins over time.

You CANNOT live with bad reviews. Bad reviews are like a cancer that will eat away at your brand equity in the long run.